Internet confidence measurement up ÀÎÅÍ³Ý ½Å·Úµµ »ó½Â
There has been a strong rise in consumer confidence and attitudes about the Internet and online shopping, according to the Yahoo/ACNielsen Internet Confidence Index, released Monday. There also has been an increased intent to shop and spend more online, pointing to the growing mainstream acceptance and reliance on the Internet as a medium for commerce, according to the index.
Áö³ ¿ù¿äÀÏ ¹ßÇ¥µÈ Yahoo/ACNielsenÀÎÅÍ³Ý ½Å·Ú Áö¼ö¿¡ µû¸£¸é ÀÎÅͳݰú ¿Â¶óÀÎ ¼îÇο¡ ´ëÇÑ ¼ÒºñÀÚ ½Å·Úµµ¿Í ¼ÒºñÀÚŵµ°¡ Å©°Ô »ó½ÂÇÑ °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ÀÎÅÍ³Ý ½Å·Ú Áö¼ö¿¡ µû¸£¸é ¿Â¶óÀο¡¼ ´õ ¸¹ÀÌ ¹°°ÇÀ» »ç°í ÁöÃâÇÏ´Â °æÇâ ¶ÇÇÑ Áõ°¡ÇÏ¿´À¸¸ç ÀÌ´Â ÀÎÅͳÝÀ» ¼ÒºñÀÇ ÁÖ¿ä ¼ö´ÜÀ¸·Î ¹Þ¾ÆµéÀÌ°í ½Å·ÚÇÏ´Â °æÇâÀÌ Á¡Â÷ ³ô¾ÆÁö°í ÀÖ´Ù´Â °ÍÀ» ÀǹÌÇÑ´Ù´Â °ÍÀÌ´Ù.
¾îÈÖ ÇØ¼³ * confidence : ½Å·Ú. * mainstream : ÁÖ·ùÀÇ. * reliance : ½Å¿ë, ½Å·Ú.
"Based on a year's worth of findings, it is clear that e-commerce and the Internet are becoming more and more a part of American society, both as a mass medium and a standard shopping channel," says Travyn Rhall, managing director of ACNielsen International. "The best example of this mainstream trend is the fact that even those who don't use the Internet are rapidly gaining confidence in the medium, likely attributable to media exposure and word of mouth."
ACNielsen International »çÀÇ Àü¹« Æ®¶óºó ¶öÀº "1³â°£ÀÇ Á¶»ç °á°ú¿¡ µû¸£¸é ÀüÀÚ »ó°Å·¡¿Í ÀÎÅͳÝÀº ´ëÁ߸Åü·Î½á »Ó¸¸ ¾Æ´Ï¶ó °¡Àå ÀÏ»óÀûÀÎ ¼îÇÎ ¼ö´ÜÀ¸·Î½á Á¡Á¡ ´õ ¹Ì±¹ »çȸÀÇ ÇÑ ºÎºÐÀ» Â÷ÁöÇϰí ÀÖ´Ù´Â °ÍÀÌ ÀÚ¸íÇÑ »ç½Ç"À̶ó°í ÁÖÀåÇÏ¸é¼ "ÀÌ·¯ÇÑ ÁÖ¿äÇÑ È帧ÀÇ °¡Àå ÀûÀýÇÑ ¿¹´Â ÀÎÅͳÝÀ» »ç¿ëÇÏÁö ¾Ê´Â »ç¶÷µéµµ ±Þ¼ÓÈ÷ ÀÎÅͳݿ¡ ´ëÇÑ ½Å·Ú¸¦ ¾ò¾î °¡°í ÀÖ´Ù´Â »ç½ÇÀÌ´Ù. ±×·±µ¥ ÀÌ·± Çö»óÀº ¾Æ¸¶ ¾ð·Ð ¸Åü¿¡ ³ëÃâµÇ°í ÀÔ¿¡¼ ÀÔÀ¸·Î ÀüÇØÁö´Â °Í ¶§¹®¿¡ »ý±ä °Í °°´Ù."°í ÁöÀûÇß´Ù.
¾îÈÖ ÇØ¼³ * attributable : ~¿¡ ±âÀÎÇÏ´Â, ~Å¿ÀÎ. * word of mouth : ±¸µÎÀÇ, ±¸ÀüÀÇ.
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