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ÀÛ¼ºÀÏ : 11-10-25 16:19
[Áß»ó±Þ´º½º] Personalization is one of the last components of the set of tools most companies implement
 ±Û¾´ÀÌ : mp3korea
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   news111025.mp3 (1.6M) [56] DATE : 2011-10-25 16:19:32
   news111025.hwp (13.5K) [10] DATE : 2011-10-25 16:19:32

Online Personalization Still in Last Place
¿Â¶óÀÎ °³ÀÎÈ­ ¿©ÀüÈ÷ ÃÖÈÄÀÇ ¼±ÅÃ

Personalization is one of the last components of the set of tools most companies implement for reaching customers through the Online channel, according to a recent Aberdeen Group survey. Aberdeen defines e-channel awareness as a group of four technology components: content management, search tools, Web analytics, and personalization tools.

ÃÖ±Ù Aberdeen Group¿¡¼­ ½Ç½ÃÇÑ Á¶»ç¿¡ µû¸£¸é °³ÀÎÈ­´Â ´ëºÎºÐÀÇ È¸»çµéÀÌ ¿Â¶óÀΠä³ÎÀ» ÅëÇØ °í°´¿¡°Ô ´Ù°¡°¡±â À§ÇÑ ÀÏ·ÃÀÇ Åø Áß¿¡¼­ ¸¶Áö¸· ±¸¼º¿ä¼ÒÀÇ ÇϳªÀÎ °ÍÀ¸·Î ³ªÅ¸³µ´Ù. AberdeenÀº ÀÌ-ä³ÎÀ» ÄÁÅÙÆ® °ü¸®, °Ë»ö Åø, À¥ ºÐ¼®, °³ÀÎÈ­ ÅøÀÇ ³× °¡Áö ±â¼ú ±¸¼º ¿ä¼Ò·Î Á¤ÀÇÇß´Ù.

ÁÖ¿ä ¾îÈÖ
* analytics : ÇØ¼®ÇÐ, ºÐ¼®·Ð.

Together, report author Guy Creese told CRMDaily.com, these tools comprise a "feedback loop" allowing enterprises to cycle information they gain about customers back into their outreach efforts.

º¸°í¼­ ÀÛ¼ºÀÚÀÎ Guy Creese´Â ÀÌ¿Í ÇÔ²², ÀÌ·¯ÇÑ ÅøÀº ±â¾÷µéÀÌ °í°´¿¡ ´ëÇØ ¾òÀº Á¤º¸¸¦ º¹Áö Á¤Ã¥À¸·Î ´Ù½Ã ¼øÈ¯½Ãų ¼ö ÀÖ´Â ¡°Çǵå¹é ¼øÈ¯¡±À» Æ÷ÇÔÇÑ´Ù°í CRMDaily.com¿¡ ¹àÇû´Ù.

ÁÖ¿ä ¾îÈÖ
* outreach : ºÀ»ç, º¹Áö Ȱµ¿.

According to Creese, companies tend to deploy these tools in a specific order. As enterprises establish their online presences, they tend to purchase and deploy content management tools first. Next, they choose search and Web analytic applications. Personalization tends to get left until later.

Creese¿¡ µû¸£¸é ±â¾÷µéÀº ÀÌ·¯ÇÑ ÅøÀ» ƯÁ¤ÇÑ ¼ø¼­·Î ¹èÄ¡ÇÏ´Â °æÇâÀÌ ÀÖ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ±â¾÷µéÀº ¿Â¶óÀÎ »ç¾÷À» ½ÃÀÛÇÒ ¶§ ÄÁÅÙÆ® °ü¸® ÅøÀ» Á¦ÀÏ ¸ÕÀú ±¸ÀÔÇÏ°í ¹èÄ¡ÇÏ´Â °æÇâÀÌ ÀÖ´Ù. ±× ´ÙÀ½À¸·Î °Ë»ö°ú À¥ ºÐ¼® ÀÀ¿ëÇÁ·Î±×·¥À» ¼±ÅÃÇÑ´Ù. °³ÀÎÈ­´Â °¡Àå ¸¶Áö¸·À¸·Î ³²°ÜµÎ´Â °æÇâÀÌ ÀÖ´Ù.

 

 


 
 

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