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One of the chief complaints people have when they make the switch from a conventional film camera is that batteries in digital cameras die much more quickly. It's not unusual for conventional cameras to go months without needing a replacement. Digital cameras on the other hand consume power like a sport utility vehicle does gasoline.
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Panasonic, a division of Japan's Matsushita, has developed a new disposable AA battery based on nickel-zinc that it says will last longer than a typical alkaline battery. It says its batteries should allow for an average of 50 more shots than with comparable batteries aimed at digital cameras: the Duracell M3, from Gillette's Duracell unit, and the Energizer E2 battery. The new batteries will start shipping to retailers in May.
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With consumer electronics turning out to be a bright spot among technology products in recent months, one would think the battery business to be healthy. Measured by sales, it's growing at a good clip. The Consumer Electronics Association estimated 2001 battery sales at more than $5 billion, versus $2.9 billion in 1996.
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